Rangers have revealed more than 30,000 pints of Tennent's have been served since the opening of New Edmiston House.
Club chief executive James Bisgrove dropped the staggering figure as he referenced the event space in his programme notes ahead of the match against Aberdeen.
Rangers only officially opened New Edmiston House - situated within the Ibrox Stadium complex - in February this year.
The venue opened with a gala event but is now regularly used ahead of home matches with Rangers supporters packing the building for the fan zone held before kick-off.
New Edmiston House also hosts Q&A sessions for fans with first-team players and former Ibrox stars as well as hosting an event space for staged performances.
And it seems the new venue has proven a hit with fans with Bisgrove citing the 30,000 pints already poured in the seven months it has been open to supporters.
In the official Rangers programme, Bisgrove wrote:"Finally, I want to draw attention to our thriving fan zone in Edmiston House, which has blown us al away in terms of its popularity since launching at the start of the year.
"It has become a fantastic venue pre-match for all Rangers supporters, travelling from far and near.
"I am reliably informed we've served over 30,000 pints of Tennent's since our opening earlier this year!
"I also know out first-team squad and ex-players greatly enjoy meeting supporters pre-match and participating in the Q&A sessions too.
"There has long been a desire for such events to be held prior to our home matches and we have seen various iterations of it over the years on the stadium footprint.
"To be able now to hold it indoors in our superb event space is terrific and as well as the great numbers we have welcomed through the door, the feedback we have had from supporters has also been excellent."
