IBROX chief John Bennett insists Rangers must do better at communicating with their own fans.
In a 17-minute interview with RangersTV, accessible to subscribers, the deputy chairman spoke on a wide range of issues.
In a free-to-watch preview clip posted on Twitter, the part-owner of the club insisted that the supporters are the real owners of Rangers.
And he has demanded that Gers supporters receive better messaging from the club going forward.
He said: "We must accept that there will always be challenges. We'll be challenged by our own support, rightly so.
"They're the lifeblood. That's who really owns this club.
"I was very struck by Premier League fans their reaction in certain clubs to that whole Super League stuff.
"That told you - it certainly told the owners of the clubs - who really owns the club.
"I'm a part-owner of Rangers, but I'm every bit an owner of Rangers as a fan, as I am as somebody who happens to own some shares.
"So, never will we take them for granted. Never.
"That's why I'm annoyed at some valid criticism and observations that our communication with our fans hasn't been good enough recently. Let's fix that.
"That own the club. They're our lifeblood. It's not just a phrase. They own the club."
