Big changes are coming at Jaguar Land Rover as the luxury brand moves forward into an electric future. The automaker announced new details for its encompassing Reimagine plan, in which everything from manufacturing facilities to the company name receives a makeover.
In the process, prominent Land Rover models will become their own brands under JLR. Furthermore, JLR won't simply be an abbreviation for Jaguar Land Rover, but its new official name. The company will be a "house of brands" in which Defender, Discovery, and Range Rover will exist as brands alongside Jaguar.
