Randy Pitchford says Borderlands 3 and Tiny Tina's Wonderlands show customers turn up "for the games, not the storefront," but would still like Steam competitors to not "shoot themselves in the foot"

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Borderlands 4 and Tiny Tina's Wonderlands boss Randy Pitchford has offered greater insight into his poorly-aged claim that Steam would look like a 'dying' store by now thanks to Epic's investment in technology. While he admits his long-term hope for the Epic Game Store was "misplaced or overly optimistic," Valve rivals "with much more developer-friendly models continue to shoot themselves in the foot" - and that's why the opportunity to disrupt the PC gaming retail space remains.

"If Epic successfully pressed its advantage, that may have been the case. But Epic did not," he says. "So, famously, Steam does very little to earn the massive cut they take and continues its effective monopoly in the West while would-be competitors with much more developer-friendly models continue to shoot themselves in the foot. I am a Steam customer and Steam developer that will continue to root for and support competition."