The Los Angeles Rams’ value has increased exponentially since the franchise was moved from St. Louis to Los Angeles, becoming one of the most valuable organizations in the NFL. According to Sportico’s latest valuations, the Rams are worth $6.94 billion right now, which makes them the third-most valuable franchise in the league. Overall, the Rams are the fifth-most valuable franchise in the world.
Their third-place ranking in the NFL is actually down one spot from last year’s list, as they and the Patriots were both leapfrogged by the Giants, who are worth $7.04 billion. The Rams’ total value rose 17% in the last year, while the Giants’ jumped 23%. The Cowboys remain far-and-away the most valuable team at $9.2 billion, rising 20% in the last year.
According to Sportico, the NFL makes up 16 of the 25 most valuable franchises in the world, showing just how lucrative the league is.
Part of what’s increased the Rams’ value so much is their new home in Inglewood, SoFi Stadium. It’s become a destination for NFL fans, becoming one of the top stadiums in the world.
“The most important thing when you are looking to build a new stadium or renovate a stadium is to do what’s right for your market,” Rams COO Kevin Demoff told Sportico. “SoFi Stadium is wonderful for L.A. It wouldn’t work in so many other markets. When people come, we always try to walk through the intent of what we were trying to do.”
The Rams aren’t expected to be Super Bowl contenders this year, so that could hurt fan attendance and overall interest in the team in 2023. But as long as Sean McVay, Matthew Stafford, Cooper Kupp and Aaron Donald are there, they’ll be a team to watch.
