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InsideEVs
InsideEVs
Technology

Ram Killed Its Electric Truck. That's The Smartest Thing It's Done In Years

Stellantis (née Fiat Chrysler, née Daimler Chrysler) has existed in a near-perpetual state of crisis for at least 20 years. Even so, the company’s current predicament looks pretty bad. It has leveraged its future to bet on its past, leading to a lineup that is old, inefficient and expensive, with the souring sales and vanishing profits to prove it. The company needs to invest more in its Ram and Jeep brands, bring competitive electric vehicles to market and convince consumers that it is still relevant in a rapidly changing automotive industry.

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