The Ram Revolution is less imminent than previously projected.
The reveal of the concept all-electric Ram 1500 pickup truck has been delayed until Jan. 5 at the CES consumer electronics trade show that runs until Jan. 8 in Las Vegas. The Stellantis NV brand originally had been slated to debut the truck this month in Los Angeles, but Ram CEO Mike Koval Jr. says it made sense to move the debut to CES given what it represents for the direction of the truck maker. Additionally, the show gave the company a prominent speaking spot at the event.
"I think, especially as the industry is going through this super exciting transformation, that the credibility is really important, and I know that the company and myself very specifically have publicly really committed to revealing the Ram 1500 concept truck at the LA Auto Show or around the LA Auto Show," Koval told The Detroit News.
