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Fortune
Fortune
Orianna Rosa Royle

Ralph Lauren's CEO points to two key investment areas to attract Gen Z

Ralph Lauren Corp. Chief Executive Officer Patrice Louvet (Credit: ollie Adams/Bloomberg — Getty Images)

Despite the noise surrounding artificial intelligence almost completely drowning out hype around the metaverse, Ralph Lauren's CEO is not sleeping on virtual reality opportunities—and it seems to be paying off.

The American fashion house known for its classic horse and rider silhouettes is navigating a modern landscape, where polo shirts are out but virtual avatars wearing hoodies are in.

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