Ralph Lauren announces the celebration of its most iconic product – the Polo Shirt – alongside Ralph Lauren’s Polo Shirt, a new coffee table book published by Rizzoli International. This quintessential, singular piece of clothing is ubiquitous and has served as the canvas for the lifestyles and worlds that have inspired Ralph Lauren since 1972.
At the centerpiece of the campaign, Rizzoli International will publish Ralph Lauren’s Polo Shirt, which is a fascinating look back at the history of the enduring wardrobe classic. With beautiful photography, an introduction by Ralph Lauren, and an afterword by David Lauren, the book shines the spotlight on the shirt, itself. Embodying a chic casualness that is uniquely American, the Polo shirt is a cultural symbol, worn by everyone from movie stars and presidents to athletes and artists. As stated within the first chapter, “The Polo shirt is to Ralph Lauren what Mickey Mouse is to Disney or the Empire State Building is to New York City.” Whether worn with the collar popped up, open and untucked, or dressed up under a suit jacket, the Polo embodies the optimism of American style. For over five decades, the Polo shirt has journeyed everywhere, creating memories for all who have made it part of their lives. It became not only a
