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Benzinga
Benzinga
Business
Andrew Ward

Rainbow Washing: How Insincere Branding Tarnishes Pride And Similar Celebrations Of Communities

Brands will likely get in on the action if a holiday or point of remembrance is coming up.

Corporate holiday endeavors often focus on profit, not the people and cultures being celebrated. June's Pride has become a prime example as companies target the community's buying power of approximately $917 billion in 2019.

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