A six-year-old entrepreneur from Ayrshire has turned her hobby into an international money-spinner - with a little help from radio legend Chris Moyles.
Silvia Rowland began designing her own eye-catching keyrings last month - using doubles from her mammoth 'Mini Brands' toy collection - to earn some extra pocket money.
The Irvine schoolgirl made her first tenner from her gran and papa before reaching out to pals and setting up her own Instagram page.
But her fledgling business idea sky-rocketed overnight after featuring on Moyles' national breakfast show on Radio X.
Now she's taking orders from across the globe and making plans for her first wave of profits.
Former I'm a Celeb star Moyles waxed lyrical about the youngster's idea in a seven-minute segment over the airwaves.
Within hours, Sylvia's Instagram page shot from 16 followers to 2,500 and she was inundated with orders from across the UK and as far a field as Texas and Canada.
And as business continues to fly in, Silvia is looking forward to turning her profits into spending money for a forthcoming family holiday.
Proud mum Stephanie told Ayrshire Live: "It's been incredible. Silvia is thrilled to bits with how it's all gone.
"She's been collecting Mini Brands for a couple of years and about a month or so ago decided to turn her doubles into keyrings to sell for some extra pocket money.
"She has three big baskets full of them so there's plenty to go through! She made a wee Pringles one to begin with and things went from there.
"Her gran and papa gave her a fiver each for one and then Silvia started to ask, 'do you think I could sell these?'
"Her little brother Reggie is four and he helps out along with their dad Andrew. It was Andrew's idea to contact Chris Moyles and we couldn't believe it when we heard him mention Silvia on the radio.
"Things just went crazy after that. We had almost 100 orders come in that morning and we've been busy ever since.
"We've shipped items to places across the country and even Texas and Canada.
"We're going on holiday to Turkey this year so anything we make it will come in handy for the kids' spending money."
Stephanie reckons Silvia has a natural entrepreneurial spirit and believes it won't be long until she's cooking up a new venture.
She added: "The way her wee mind works is amazing. She's full of ideas and goes from one interest to the other.
"Her papa has his own business and she's keen to be the leader of the gang!"
You can follow Silvia's Instagram page here
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