Pickleball, a sport that has seen a surge in popularity, has attracted an estimated 36 million players in the U.S. alone. This growth is indicative of a larger trend within the racquet sports industry, where various sports are gaining traction among people of all ages.
The COVID-19 pandemic highlighted the importance of social interaction, and pickleball emerged as a way for individuals to engage socially while also staying active. The sport has been praised for its mental, physical, and psychological benefits, making it appealing to a wide demographic ranging from children to seniors.
Another sport making waves in the industry is padel, which originated in Mexico and is now gaining global recognition. Padel is attracting a new generation of players, including investment bankers, and is set to have its own private health club, Bond, opening in the Hamptons next summer.
Furthermore, a study by the marketing agency LT revealed a growing trend of 'cross-court consumers,' indicating that racquet sports enthusiasts are likely to engage in multiple sports such as tennis and badminton.
The rise of sports technology has also played a significant role in the industry's growth, with a record $37 billion in announced deal value in 2023. Legacy brands are adapting to this technological shift, leveraging data analytics to enhance decision-making and fan engagement.
Additionally, the racquet sports industry is witnessing a resurgence in other sports like racquetball and squash, with the latter set to feature in the 2028 Summer Olympics. Table tennis, already an Olympic sport, continues to attract enthusiasts in social clubs.
Coaching has become a lucrative profession for both children and adults looking to excel in racquet sports. The industry's growth has led to the establishment of conferences and festivals, such as RacquetX, aimed at fostering collaboration and innovation among professionals in various racquet sports.
