Yorkshire racing simulator firm SIMTrack has partnered with Grantley Hall Hotel to open its first satellite venue for holidaying motorsport fans.
The Garforth-based business - founded by Ginetta Cars man Lawrence Tomlinson and club racing driver Adam Croft - has set up a Driver Performance Centre at the luxury hotel near Ripon.
Together, Grantley Hall and SIMTrack will market a hospitality package for motorsport enthusiasts including simulated racing, physical training and coaching.
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At the SIMTrack centre at Grantley Hall, drivers will be able to select any racing car and track using a simulator housed in an altitude controlled room so that punters can pursue the ultimate blood oxygen levels for testing their mental agility and physical fitness.
The package also includes use of Grantley Hall's sports and wellbeing centre which features a whole body cryotherapy chamber, 3D body scanner, electro muscle stimulation system, underwater treadmill, dry water hydro massage bed and Batak reaction wall - designed to improve hand-eye coordination, reaction and stamina.
SIMTrack managing director, Adam Croft said: “Grantley Hall’s brand values and unique offering very much mirror our own at SIMTrack. It was clear from the outset to fellow founder Lawrence Tomlinson and I, that we could create something special here. No other hospitality setting in the UK can match this performance training facility and that makes me incredibly proud.”
Grantley Hall’s managing director, Richard Sykes, met the SIMTrack founders more than a decade ago whilst competing in various motorsport championships.
Mr Sykes said: “Since opening Grantley Hall three years ago, we’ve seen a 30% increase in motorsport related event enquiries. It’s something we’re renowned for and why we’re the venue of choice for exclusive motor related experience events as well as car launches including Jaguar Land Rover’s latest Range Rover.
“Working with SIMTrack is a natural next step. The combination of Grantley Hall's legendary service, along with SIMTrack’s access to the world of iconic motorsport technology, will bring an exciting new angle to automotive events. We’re continuing to set the standard within the hospitality industry.”
