Since 2002, Proenza Schouler has been New York Fashion Week's pre-eminent destination for downtown women with an elevated minimalist streak. Kendall Jenner frequently guest-stars on its runways; cool girls like Chloë Sevigny, Ayo Edebiri, and Sofia Richie-Grainge often sit in its front row. Now, the brand is set to be led by the type of woman it dresses.
On September 2, the brand announced Diotima designer Rachel Scott is the incoming creative director. She replaces founders Jack McCollough and Lazaro Hernandez, who were appointed to helm Loewe earlier this summer. Line Sheet, a fashion insider favorite newsletter published by Puck, first hinted at the appointment earlier this summer.
