Quote of the Day by Rudyard Kipling: Kipling’s lines set up a contrast between the fashionable beliefs people follow in one period and the older, practical principles that can remain useful long after those fashions disappear. The “Gods of the Market Place” can be read as the ideas, ambitions and public authorities that attract attention because they promise success, status or certainty. By contrast, the “Gods of the Copybook Headings” represent basic lessons that are less glamorous but repeatedly tested by experience.