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Windows Central
Windows Central
Technology
Sean Endicott

Quote of the day by Phil Spencer: "A future where every screen is an Xbox" — Halo: Campaign Evolved on PS5 proves why Asha Sharma had to abandon a flawed plan

Xbox Games Showcase 2025.

When Asha Sharma was named Xbox CEO, some on the web screamed about the fact that she was not a gamer. But the first few months of her tenure have shown why sometimes it's best to have a person who understands business in charge of a multi-billion-dollar gaming empire.

Here are some lessons that Xbox has had to learn or relearn this year under Sharma: Exclusives matter, Xbox starts with console, and it's not realistic to expect Xbox Game Pass to have 77 million subscribers when there are only an estimated 30 million Xbox consoles around.

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