In 1995, a young online bookseller operating from a Seattle garage put a simple sign on its office wall: "Get Big Fast." To a casual observer, it looked like a typical Silicon Valley promise of rapid growth. But inside the company, founder Jeff Bezos was quietly building infrastructure around a very different timeline. He warned investors early that creating a truly lasting company would take decades, not quarters. When Wall Street demanded quick profits, Amazon continued investing in long-term infrastructure, accepting short-term losses to build a position that could eventually lead to dominance.
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