Quote of the Day by Melanie Perkins offers a simple lesson that applies far beyond business: before trying to convince people about an answer, make sure they understand the problem.
The Melanie Perkins quote "It's important to tell the story, because if your audience doesn't understand the problem, they won't understand the solution" captures why communication matters when presenting an idea. Perkins, the co-founder and CEO of Canva, has spoken about how changing the way she presented Canva's idea helped her connect with investors.
Quote of the Day
"It's important to tell the story, because if your audience doesn't understand the problem, they won't understand the solution"
Quote of the Day: Melanie Perkins on telling the story first
Today's Quote of the Day by Melanie Perkins "It's important to tell the story, because if your audience doesn't understand the problem, they won't understand the solution" is particularly relevant for entrepreneurs, employees, students and anyone trying to persuade an audience. The Melanie Perkins quote suggests that simply presenting a product or idea is not always enough. People first need to understand why something matters and what problem it is designed to solve.
Today's quote from Melanie Perkins has a lesson in communication
The key message behind today's quote by Melanie Perkins is that people connect with problems they can recognise.
When an idea is introduced without context, an audience may struggle to see its value. But when the problem is explained clearly, the proposed solution can become much easier to understand. That is the central idea behind the Quote of the Day: “It's important to tell the story, because if your audience doesn't understand the problem, they won't understand the solution.”
Perkins learned this lesson while pitching the idea that eventually became Canva. Her early presentations did not immediately convince investors, and she later changed her approach by focusing more clearly on the problem people faced with complicated design software.
Melanie Perkins' quote reflects Canva's own beginnings
Melanie Perkins' quote of the day also connects closely with the story behind Canva. While teaching design software to students, Perkins saw how difficult and time-consuming existing programs could be. That experience helped inspire the idea of making design simpler and more accessible.
