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The Economic Times
The Economic Times

Quote of the Day by Melanie Perkins: “It's important to tell the story, because if your audience doesn't understand the problem, they won't...” —Canva CEO's powerful lesson on communication, storytelling, entrepreneurship, business success, leadership, explaining ideas clearly, understanding your audience and turning innovative ideas into meaningful solutions and lasting impact

Quote of the Day by Melanie Perkins offers a simple lesson that applies far beyond business: before trying to convince people about an answer, make sure they understand the problem.

The Melanie Perkins quote "It's important to tell the story, because if your audience doesn't understand the problem, they won't understand the solution" captures why communication matters when presenting an idea. Perkins, the co-founder and CEO of Canva, has spoken about how changing the way she presented Canva's idea helped her connect with investors.

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