Generative AI is capable of some astonishing feats, with image and video generators, in particular, capable of creating stunning visual scenes based on text-based instructions. Plenty of the images you can generate, however, steal the distinctive styles of iconic artists – and many of these artists aren't best pleased.
Imitation is the best form of flattery
Filmmaker Tim Burton, who created heavily stylistic films like Edward Scissorhands and The Nightmare Before Christmas, was among several artists whose iconic styles were showcased in AI-generated images.
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BuzzFeed used AI to show us what iconic Disney movies would look like if they were directed by various filmmakers, with a series of garish and creepy results.
Burton, responding to the feature, told the Independent that seeing his own artistry imitated was akin to some cultures believing that capturing your image with a camera takes something away from your soul.
These comments also tap into the debate as to whether media generated by AI can ever be considered 'original' or 'creative' – or if they're simply crude averages.
The rise of AI in the creative industries
Burton's viewpoint mimics the thoughts of the iconic Japanese filmmaker Hayao Miyazaki, the mind behind Studio Ghibli hits such as My Neighbour Totoro.
"You can make horrible things if you want but I want nothing to do with it. It's an awful insult to life," Miyazaki said in response to learning an illustrator was using AI to aid with his work on Boro the Caterpillar.
But AI has increasingly infiltrated the creative industries, with several major studios finding ways to use AI in the production process, but also on-screen elements, such as in the case of Lionsgate's partnership with Runway AI.
Despite the warning from filmmakers, the trend continues, with the likes of studio A24 also partnering with Google to build AI-powered filmmaking tools.
