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Joya Kemper, Associate Professor in Marketing, University of Canterbury

Quitting the quit-aid: people trying to stop vaping nicotine need more support – here are some strategies to help

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New Zealand is among a number of countries that encourage vaping (the use of e-cigarettes) as a tool to help people stop smoking tobacco. But what happens when people want to quit vaping?

Nicotine vapes can be addictive. While they have helped many New Zealanders quit smoking cigarettes, others – including people who never smoked – now find themselves wanting to quit vaping.

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