A leading North East health organisation has urged smokers to quit - and reminded them that doing so could "feel like an instant pay rise".
Coming amid a cost-of-living crisis and rising inflation, regional tobacco-control organisation Fresh has highlighted how ditching the cigarettes will improve both your finances and your health. Fresh has previously highlighted the connection between smoking and poverty - more than four in ten households with smokers in our region live in poverty - and now bosses hope that making vital savings could be the motivation smokers need to quit for good.
According to the organisation's analysis, a smoker who goes through 10 cigarettes a day will be spending up £1,642 a year. The organisation wants people to use the idea of what else that money could be spent on - it works out at £31 a week - to motivate them to quit. Fresh is also keen to point out how quitting will benefit your health and reduce stress and anxiety long-term.