The black cargo skirt on Temu’s website is mid-length with a split up the back. It’s available in three colours and in every photo the model stands in exactly the same pose. From the detail I can see in the waistband, I’m pretty sure the quality will be OK for the $21.98 price tag. I click “add to cart”.
On the next screen I’m told both the skirt and the mesh Mary-Jane ballet flats ($18.78) I’m buying, are “almost sold out”. A small red clock indicates I should hurry. Strategies like this, that generate a sense of urgency and reward, have led to Temu being accused of using addictive and manipulative sales tactics. (When reached for comment, a Temu spokesperson said these “gamified elements” and time-limited deals allowed customers to access even greater discounts.)
