Forget the puffer jacket, which has dominated the coat market for the last few years. This season, quilted jackets are set to become the outerwear of choice. It is a multigenerational trend, seen from the school gates to social media. Gen-Z influencers can’t get enough of them on TikTok, while the 70-something model Maye Musk (yes, Elon’s mother) wore a black one to a recent Christian Dior fashion show.
Among the street style set, the cult New York fashion brand the Frankie Shop’s moss green “Teddy” jacket is proving to be the most popular. Net-a-Porter is reporting a 30% increase in search for it over the past month. Retailing for more than £200, on eBay it sells for double. On the high street you can find a plethora of similar iterations at M&S, Arket and Cos. Mango’s £59.99 version even has a waiting list.
