It’s pretty common these days for one product to stand out within a category – like the Ninja Foodi FlexDrawer with air fryers or the Dyson V15 Detect with cordless vacs. However, it’s a whole different story when an entire brand starts quietly taking over multiple categories. That’s exactly what LG is doing in the home appliance space, and I’ve been lucky enough to see it happen up close.
Just last month, I made the (very) long trip to Seoul, South Korea, with one mission: to get a firsthand look at LG’s upcoming launches. What I didn’t expect was to get a full-on glimpse into the future of home appliances tech.
