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The Guardian - UK

World

Deborah Cole in Berlin

‘Quiet as a whisper’: German firm launches ad campaign after lift used in Louvre heist

Louvre Paris Facebook Instagram

Furniture lift next to the Louvre — The furniture lift used in the robbery was stolen from a French company that rents it out, the head of marketing at Böcker said. Photograph: Alexander Turnbull/AP

A family-run German business unwittingly became wrapped up in the crown jewel heist at the Louvre museum in Paris and is turning the use of one of its furniture lifts into a publicity coup.

“When you need to move fast” is the new tongue-in-cheek advertising tagline for the company Böcker, which is based in the town of Werne near Dortmund, in a campaign on Facebook and Instagram mounted within a day of the brazen thefts.

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