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Evening Standard
Evening Standard
Lucy Tobin

Quick polish to slow craft, Nails.INC and Chuckle Soaps founders take different paths to growth

It’s two years since Thea Green sold Nails.INC to US private equity in a £30 million deal - and over 25 years since she first launched the beauty brand with a South Molton Street shop in 1999.

In the intervening two decades, says Green, who is still at the helm post-acquisition, “it’s become like an entirely different business.”

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