Queues have been reported on the Boots website as beauty lovers rush to take advantage of the store's popular £10 Tuesday deal.
Each week, shoppers can find popular products reduced to just £10 in a limited time only offer.
This week, 28 products are included in the promotion, with discounts available on big name brands such as Huda Beauty, No7 and Elizabeth Arden. However, these items will return to their original price at midnight tonight, so those looking to bag a bargain need to be quick to ensure they don't miss out.
What's more, this week's £10 Tuesday offers even bigger savings, due to a 10 per cent off discount code that can be used 'across almost anything' on the Boots website. The code appears to be working when added to items included in the £10 Tuesday deal. To make the most of the discount, simply enter the code SAVE10 at the checkout.
The Makeup Obsession Be Obsessed eyeshadow palette vault is down from £30 to £10 in the promotion. The bundle includes four eyeshadow palettes, a highlighter palette, a blush palette and a face and eye makeup brush set.
Some of the £10 Tuesday products have been reduced by up to £25, such as the No7 Midnight Glow face and eye palette, which usually retails at £35. The palette includes six eyeshadows, two highlighters, a face brush and an eye brush.
Also in the £10 Tuesday deal is the No7 summer essentials gift. The set is worth £25 and includes biodegradable makeup wipes, waterproof mascara, sun cream and lip protector.
The Olay Eyes Ultimate Eye Cream can be purchased for £10 today, a £14.99 reduction on its usual price of £24.99.
Shoppers can save even more on some of the No7 products in the offer thanks to a 3 for 2 deal on certain Boots own brand products. This means you could pick up the No7 Lash Impact Serum, Stay Perfect Ultra Mascara and Illuminating Powder for just £10, rather than £44.90.
