It is impossible now to conceive of the Tour de France without two things: the race leader’s yellow jersey and the finale on the Champs-Élysées, a spectacle that is half a century old this summer. The finish has moved away from the great avenue once in the last 50 years, during the Olympic buildup in 2024, and the Tour cannot really be imagined without that final dash up the great avenue with its high-end shops and cafes, its gardens and plane trees.
The Tour had always finished in Paris, postwar on the velodromes at the Parc des Princes and the Cipale velodrome in the Bois de Vincennes, and it had frequently used the Champs for a ceremonial start; the idea for an “apotheosis” on the great avenue seems to have been inspired by the 1974 Giro d’Italia, which included a circuit race within Milan. The suggestion came from a television presenter, Yves Mourosi, who then had the honour of announcing the venture on his 1pm news show in November 1974.
