New research by KAYAK has found that Brits are far too often easily swayed by the opinions of others when it comes to planning their life and travels. KAYAK’s World of Opinions 2023 found 69% of UK adults are letting the opinions of friends, family and others guide their vacation choices, while nearly a quarter have scrapped a holiday plan after being influenced by the opinions of others.
The majority of Brits say their opinion of a trip has differed from the recommendation they received.
KAYAK has launched ‘Go See for Yourself’, which aims to empower travellers to trust their own instincts by exploring the world first hand. KAYAK teamed up with comedian Maisie Adam to help encourage others to break free from the influence quandary.