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The Economic Times
The Economic Times
Comment
Palash Krishna Mehrotra

Qualitatively 'happy hours': India’s liquor problem is not what you think

FSSAI has clamped down on a handful of popular iconic alcohol brands like Old Monk and Royal Challenge. The culprit is extra neutral alcohol (ENA), the colourless and flavourless base spirit of all IMFL, to which is added ‘Nature identical flavouring substances’, and exaggerated claims of ageing.

ENA is derived either from molasses, or grains (wheat, rice and corn).

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