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Tom’s Hardware
Tom’s Hardware
Technology
Jowi Morales

Qualcomm spends millions on marketing as it is found better battery life, not AI features, is driving Copilot+ PC sales

Snapdragon X-powered Microsoft Surface laptosp.

Microsoft and Qualcomm just launched Copilot+ PCs highlighting so-called game-changing AI features. However, a Bloomberg report says that most buyers have purchased these laptops for their battery life, instead of their on-device AI capabilities. Microsoft introduced three AI-powered features exclusive to Copilot+ PCs — Cocreator, Windows Studio Effects, and Live Captions with Translation. However, many users find that these aren’t essentials in day-to-day use. Microsoft also delayed the release of the interesting Recall feature due to privacy concerns.

Snapdragon-powered laptops have still precipitated some good sales numbers, with Copilot+ AI PCs raking in 20% of global PC sales during launch week. However, industry analyst Avi Greengart said that most users purchased these AI laptops for their better battery life, rather than their AI capabilities.

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