Qantas has tumbled to 41st place in an analysis of the strength of Australian brands, due to “reputational issues that generated negative media coverage”, a far cry from when the airline was considered the country’s strongest brand by the same report in 2019.
A Brand Finance report released on Wednesday ranked what it said were Australia’s 100 most valuable and strongest brands in 2024. Bunnings was found to be the strongest brand for a third consecutive year, while Woolworths was the most valuable brand despite a 5% decline in brand value.
