Australian airlines could be found to have misled consumers in the way they present their net zero goals and market offset options during flight bookings, climate advocates have claimed, after a landmark legal decision on aviation “greenwashing”.
The warning from Climate Integrity, a new Australia-based advocacy group, follows a Dutch court late last month ruling that airline KLM misled customers with vague environmental claims, and that its affirmation to the goals of the Paris Agreement was “misleading and therefore unlawful”.