The Arnold Palmer Invitational at Bay Hill has become a time to reflect, respect and be inspired by the tournament namesake’s life and legacy. The new apparel brand AD Palmer (for Arnold Daniel Palmer), was created as a reflection of Palmer’s sense of style, and how he lived his life. The professional golfer's roles of philanthropist, family man, businessman and aviator inspire aspects of this collection.
Sports Illustrated got a sneak peek of the new assortment in January and came away impressed. Mark Killeen, founder and CEO of Full Turn Custom Apparel, discussed the partnership and the finished product.
Sports Illustrated: We see other companies create Arnold Palmer apparel, footwear and accessory collections, such as Puma’s collaboration with AP. How is the AD Palmer project different and how did the opportunity for Full Turn, and you, come about?
