In a move that has left employees fuming and industry watchers raising eyebrows, accounting giant PricewaterhouseCoopers (PwC) has unveiled a costly brand refresh mere days after slashing 1,500 jobs from its American workforce.
The 'Big Four' firm revealed its redesigned logo on 6 May – swapping its familiar multi-coloured butterfly for two orange parallelograms – whilst simultaneously wielding the redundancy axe across its US operations.
