When Vladimir Putin stood on stage at a pro-war rally and told Russians they were united in the terrifying war against Ukraine, standing "shoulder to shoulder" to support each other, he wore a £10,000 coat - 31 times the nation's average monthly wage.
He teamed it with a £2,400 roll-neck jumper and several other items of designer clothing with excoriating price tags.
The leader is known for his expensive taste, splashing out thousands and thousands of Russian rubles on the latest styles and products.
But his main love watches, with a collection reportedly worth more than £500,000 - including one piece that's worth a staggering £300,000.
And his huge spending isn't limited to his style, and he's the proud owner of a $1billion mansion known as 'Putin's Palace' as well as 19 other homes, 58 planes and helicopters and a £73m superyacht.
He's even known to have flaunted his power through ownership of outlandish pets - including a tiger called Boris, who he released into the wild on live TV in 2015.
We take a look at Putin's expensive taste and most ridiculous purchases.
Designer clothes including £10,000 coat
For his rally to 200,000 people at Moscow's Luzhniki Stadium earlier this month, Putin wore a £10,000 coat by Loro Piana jacket and a cream jumper by the Italian designer Kiton, with a price tag of £2,400.
He typically dresses in custom-tailored suits and "dour" ties, earning him the nickname of the 'Man in Black' for his preference for black outfits.
One tailor is said to produce his suits, reports Russia Beyond, and have a starting price tag of £4,000.
His favourite clothing brand is said to be Brioni, the Italian tailor famous for dressing Bond, while his shoes come from John Lobb or Salvatore Ferragamo.
But his stylist is said to rip off any labels, so as not to draw attention to the lavish brands.
Out of the office, he opts for V-neck pullovers, after previously opting for black turtlenecks and jackets.
In 2009, Sergei Karaganov, an advisor to former Russian President Boris Yeltsin, dubbed Putin a "schoolboy turned into a very sophisticated political functionary and a manipulator."
Lavish watch collection
Putin reportedly has a watch collection worth nearly £450,000.
His collection of pricey wristwatches includes the Tourbograph, a £300,000 masterpiece that boasts a handstitched crocodile leather strap, and gold plated arms.
His watch was caught on camera during a handshake with Angela Merkel in Berlin.
Russian opposition group Solidarity released a video in 2012 listing Putin's pricey collection - valued at almost six times his official salary.
It shows Putin sporting a £45,000 Patek Phillipe Perpetual Calendar, alongside a £6,450 Flyback made by A Lange & Sohne, who created the Tourbograph.
He has also given away some of his expensive timepieces - with the leader handing £8,000 to a Siberian boy he met on holiday in 2009.
On another occasion, he gifted a similar way to a shocked factory worker in 2009, while a video showed him tossing a luxury watch in wet cement on a visit to a constriction site.
At the time Boris Nemtsov, a former prime minister and Solidarity leader, quipped: "Putin, it seems, did not eat or drink for six years to acquire this collection."
£2,400 tracksuit to workout in
The Russian President once posed for photos of him exercising sporting a £2,400 ($3,220) Loro Piana tracksuit.
In an awkwardly staged shoot alongside the former prime minister Dimitri Medvedev, he carried out a core workout in the lavish gear
Unlike most gym-friendly clothes, the designer outfit is made from cashmere and silk - not especially known for absorbing sweat.
The excessive outfit fits in with Putin's penchant for the finer things in life - while claiming to live on a modest government salary.
Secret palace
The mysterious 'Putin's Palace' was featured in a video by Russian anti-corruption activist Alexei Navalny.
The Kremlin claims that the home is a business venture by various businessmen following claims it is owned by the Russian president.
The stunning palace features a range of luxury features full of luxury and has become known as 'Putin's Palace'.
It reportedly includes a large church on the property, along with an amphitheatre and a 27,000-square-foot guest house with 11 more bedrooms.
Inside the property are a huge master bedroom and another dozen guest bedrooms. Anyone staying there can also use a Las Vegas-style casino, complete with a lap-dancing bar, or treat themselves to a drink in the swim bar.
