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The Guardian - UK
The Guardian - UK
Comment
Simon Jenkins

Put yourself in the shoes of a Donald Trump voter – and understand what drives his success

Donald Trump holds a campaign rally in Richmond, Virginia, on 2 March 2024.
Donald Trump holds a campaign rally in Richmond, Virginia, on 2 March 2024. Photograph: Win McNamee/Getty Images

Donald Trump is certain to be the Republican candidate in this year’s election for US president. He is also currently favourite to win. To most readers of the Guardian, I am sure this prospect is appalling, as it is to most Britons. The nation to which they gave birth and language, that has been their friend and protector down the ages, seems to be going mad.

Britons who know the US are amazed that, however reluctantly, enough of its voters might again choose Trump to rule over them after the experience of 2017 to 2021. Who are these Americans? How can they be so blind to his faults, with the law hounding him, gossip ridiculing him and commentators pouring scorn and derision on his every word?

The answer is that the Americans who support Trump are not those whom most Britons know. They are elderly and rural: they are often, but by no means solely, working class and/or non-graduates. But, above all, they love Trump because they, too, are hostile to the Americans that he purports to hate.

These hated Americans – the language of Trump’s rallies is visceral – mostly live in big cities down the east and west coasts. They favour federal government, identity politics, social liberalism and free trade. They are led by a college-educated, liberal establishment. Of course, these are generalisations – but that is what Trump trades in.

His claim is that over the past two decades this establishment has corrupted the nation’s identity and bruised its essence. Using the rhetoric of a mafia boss, he declares he will smash these enemies of America. He will stop Mexicans crossing the border, with guns if need be. He will execute drug dealers, protect American families from gender politics, leave idiot Europeans to their petty wars and end Biden’s crazy foreign interventions.

Trump is the braggart of every bar-room brawl. Most democratic leaders come to power with their rough edges softened through climbing the ladder of party politics. Not so Trump. The only experience he brought to the White House was that of New York’s property jungle, a world of rivalry, double-dealing and revenge; his favourite motto is the phrase he used in January towards his now fallen rival Nikki Haley: “I don’t get too angry, I get even.”

A large amount of the abuse that Trump attracts from his critics disappointingly relies on raw snobbery. It comprises attacks on his dress, his manners, his vulgar houses and his coarse turn of phrase – and echoes the remarks of English toffs on the arrival of the first Labour government in Downing Street. They do him no harm in the eyes of his fans. Early comparisons with Mussolini played to his self-image as a warrior taking on an entrenched elite.

See it through their eyes: the US did not collapse into dictatorship under Trump. Enemies were not arrested nor hostile media shut down. Since leaving office, though, his own enemies have not stopped trying to convict and imprison him, even as the trials merely aid his cause. Colorado’s attempt to stop him running for office was as legally wrongheaded as it was counterproductive.

The US economy did well under Trump, better than Britain’s. He made a genuine if futile attempt to find peace in Korea. Vladimir Putin, with whom his relations remain obscure, did not invade Ukraine while he was in the White House. His recent demand that Nato and Europe reassess both their strategy and their forces was hardly unreasonable, if poorly expressed. His fixation with immigration is hardly confined to the American continent.

That is why Trump’s enemies would do well to look to the causes of their own unpopularity. Democracy gives no quarter. It is one person, one vote, and its believers cannot complain when the arithmetic goes against them. Trump complains that the US ruling class and its media – apart from the bits he controls – are governed by new ideologies based on gender and race. He claims they want to ban conservatism from campuses, “defund” the police and flood the country with Mexican labour and Chinese goods. There is just enough truth in these accusations to have his supporters cheering him on.

A prominent US senator recently assured a private gathering in London that Americans would never return Trump to the White House. It was inconceivable. Those declaring for him were just “just trying to give us a fright”.

I can only hope he is right. With the present state of things in the world, the erratic Trump should never be in a position to lead what is still, tenuously, the free world. But those who oppose him should study what makes him so popular in the eyes of most Americans – and makes them less so.

  • Simon Jenkins is a Guardian columnist

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