
Over the years, companies have offered special promotions to engage customers in finding a specific item, code, or puzzle in exchange for prizes. Typically, a lucky winner can win the grand prize, which is usually money. After one woman attempted to redeem the $10,000 golden specialty Starburst grand prize, she was heartbroken to learn she was unable to claim it.
In a clip with 17.2 million views, Connecticut-based TikTok creator Kiya (@yeaathatskiyaa) films her mother holding a Starburst Original bar in plastic wrap from the 2010 Hunt For Gold promotion.