The role of artificial intelligence (AI) in influencing how we use the web looks set to increase inexorably, especially with OpenAI — the company behind ChatGPT — teasing SearchGPT. This is an AI-powered search tool designed to serve up direct answers to your queries rather than pages of ‘optimized’ results.
If you’re experiencing a sudden burst of déjà vu, that’s because Google has already tried something similar. Using its Gemini AI model, Google trialed its "AI Overviews" tool which, like SearchGPT, is designed to scour the web and provide summarized answers to search queries. The simple idea was that this tool would give you a summary of the core information you wanted without needing you to pursue a load of search results.
