There’s a TV commercial that’s been running on Apple TV during MLS games for Lowe’s hardware stores. Lionel Messi carefully places a soccer ball on a field, ready to take a free kick. He is flanked by Lionel Messi and Lionel Messi. On the sideline, manager Lionel Messi, assisted by Lionel Messi, gesticulates. Lionel Messi lays off the ball for Lionel Messi, who crosses it to Lionel Messi. Lionel Messi chests and volleys it into the net and is mobbed by another half dozen Lionel Messis (or is it Lionels Messi?).
Facing Inter Miami in the ongoing MLS playoffs must feel more or less like living inside this ad. Before Saturday’s Eastern Conference final against New York City FC, Messi had either scored or assisted on all 12 goals Miami had scored in the postseason. Messi has smashed up the league this year, but he has saved the real savagery for the playoffs.
