Superman’s dog Krypto is not the best-mannered canine in the new James Gunn-helmed blockbuster about the Man of Steel – but he does prove himself to be a capable sidekick and he has driven a real-world surge in pet adoption interest, if online search trends are any indication.
Searches by Google users for “adopt a dog near me” increased by 513% after Gunn’s Superman was released in US theaters during the weekend of 11 July, according to the Woofz dog training app, which cited its own analysis of the trends on the search engine. Searches for “rescue dog adoption near me” and “adopt a puppy”, meanwhile, respectively jumped by 163% and 31%.
