The star of the recently released Kannada film, 777 Charlie, was a dog which played the titular character in the movie. Having released in multiple languages, the film’s popularity also catapulted the fame of the breed of the dog, Labrador, and led to a sudden demand for these animals, which are sometimes also bought from breeders.
In the wake of this, People for the Ethical Treatment of Animals (PETA) India has urged fans not to buy dogs from breeders, but to only adopt them. As many pet stores and breeders are not registered with the state animal welfare boards, their activities, including selling dogs, are considered illegal.
Hence, while asking the public to refrain from supporting such establishments and breeders, PETA also made a reference to the film’s plot where 777 Charlie escapes from a cruel dog breeder, before it ends up on the street.
