PUP are paying tribute to "the unsung heroes who run the merch table" on tour with a wonderfully inventive video for Paranoid, their first single in two years.
The video was made by the Toronto punk band's long-time collaborator Jeremy Schaulin-Rioux, who says, “What started out as a way to keep the bruising and heartbreaking lyrics to Paranoid front and centre turned into a little love letter for rock band merchandise and the unsung heroes who run the merch table. Special thanks to co-director Clem Hoeney and all the real PUP fans who came out and went so hard for a hundred takes!”
