In 2023, most shoe brands have their token sustainable shoes made from recycled materials and shipped via low-carbon emission transportation methods. However, no matter how recycled the shoes are, they often end up in landfill, which is far from environmentally friendly. Puma is set to change this by introducing a fully circular shoe that can be composted once you've done using it.
Many people don't realise how big the footwear market is. According to Sleek Magazine, approximately 24 billion shoes are produced each year, many of which aren't made from recycled materials and definitely aren't compostable (most Puma shoes fall under this category, too). Moreover, Statista says that in 2023, the revenue in the Athletic Footwear segment alone worldwide amounts to US$52.98bn.
