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MacIntosh Ross, Assistant Professor, Kinesiology, Western University

Puma's sponsorship of Israeli teams highlights the double standard in international football

Puma Football Fifa Israel IFA PFA UEFA Champions League

Companies like Puma continue to sponsor the Israeli Football Association despite some of its teams operating on illegally occupied Palestinian territory. (Shutterstock)

Over the last four years, “Boycott PUMA” has become a rallying cry for Palestinians seeking fair treatment in international football. The German sportswear manufacturer is one of the main sponsors of the Israeli Football Association (IFA).

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