Puma, the German sportswear brand, has announced the launch of a 100 million euro share buyback programme. This initiative is aimed at repurchasing a significant number of its own shares from the market.
The decision to implement the share buyback programme comes as part of Puma's strategy to enhance shareholder value and optimize its capital structure. By buying back its own shares, Puma aims to reduce the number of outstanding shares in the market, which can potentially lead to an increase in the company's earnings per share.
