Amsterdam never ceases to enamour South African-born designer Jacu Strauss, who upon being appointed creative director of the city’s leading hotel brand Pulitzer, moved to the Dutch capital for the entirety of Pulitzer Amsterdam’s 2016 redesign, sleeping a night in each mocked-up bedroom to feel out their unique character. Today, the hotel – which offers 225 rooms and suites across 25 restored 17th- and 18th-century canal houses – continues reinventing itself and finding new ways to celebrate Dutch heritage, all with Strauss (a Tom Dixon Studio alumnus) at the helm. Pulitzer Amsterdam’s newest chapter sees the debut of three new suites and a wellness space: the Flower Collector’s and the Porcelain Collector’s Suites, the three-storey, three-bedroomed Merchant Suite, and a wellness space, The Beauty House.
