Some people stick with the same hairstyle and hair color for years, while others seem to reinvent themselves every few months. One season they are blonde, the next they choose copper, and before long they are experimenting with bold shades like purple or blue. Friends often joke that they can never recognize them in old photographs. Although changing hair color is usually seen as a fashion choice, psychology suggests it can also reflect deeper psychological processes. Importantly, there is no scientific evidence that people who frequently dye their hair belong to one personality type.
Instead, research shows that appearance-related decisions are often influenced by identity, self-expression, novelty seeking, social perception and major life experiences. These factors help explain why some individuals enjoy changing their appearance more often than others.
