Walk into any breakfast café and you'll notice that some people insist on ordering freshly squeezed orange juice, even when packaged juice is available at a lower price. Others won't drink orange juice unless they've squeezed it themselves. At first glance, this might seem like a simple food preference. However, psychology suggests that our everyday food choices are shaped by much more than taste. Research in consumer psychology, health psychology and sensory science shows that people often make decisions based on beliefs, emotions, personal values and previous experiences. There is no evidence that people who prefer freshly squeezed juice share a particular personality type. Instead, their preference often reflects the way the brain evaluates freshness, authenticity and control.
Freshness often creates a "health halo"
