For some people, getting older is not simply a biological process; it can feel like a personal threat. They may spend considerable time on anti-aging creams, cosmetic procedures, strict exercise routines, supplements, hair treatments or other attempts to preserve a youthful appearance. Wanting to look healthy is not inherently problematic, but when someone becomes intensely preoccupied with stopping or hiding every sign of aging, psychology suggests that something deeper may be involved. Researchers have connected fear of aging, body image, social identity, self-esteem, age stereotypes and mortality awareness with how people perceive their changing bodies. Importantly, this does not mean everyone interested in anti-aging has a psychological problem. The motivation behind the behavior matters.